Normal Studio has partnered with Kaleidoscope, a US live event and media content production company, to take part in the production of several high profile national dealer launches. On this occasion, our team provided the visual conception, production and integration of scenic media for an impressive immersive experience for the 2018 Toyota National Dealer meeting which took place in Dallas, Texas. During this prestigious event, high ranking car dealers from all corners of north America assemble together to get a first glimpse of the most awaited models for the upcoming year.
We collaborated with an incredible creative team to provide breathtaking textured scenic media visuals, inspired by the world of sports and the automobile industry. The visual content evolved and flowed with the dramatic course of the event, which was punctuated by exciting car reveals, original media creation, inspiring executive speeches and Pentatonix's musical performance created and produced by Kaleidoscope. On stage, the monumental arch of 10 meters tall came to life with complex 3D projection mapping for all 4500 spectators to see!