Normal Studio was commissioned to design and produce the visual content for nine scenes along the trail. Combining footage captured on site, 3D animation, and AI-assisted creation, our team developed a visual language designed to come alive directly within the park’s landscape.
Oniro
The Setting
Set in the heart of Parc Omega, Oniro transforms the forest into a narrative environment. The trail was designed to extend the park experience after nightfall, offering visitors a new way to discover a landscape already inhabited by the animals that inspire its story.
Rather than imposing a technological framework onto the landscape, the projections adapt to the existing surfaces. Rocks, trees, and natural terrain become canvases for the imagery and an integral part of the staging. At certain moments along the trail, illusion effects also bring animal presences to life within the environment.
The wolf, one of Parc Omega’s most iconic animals, becomes the starting point for a story deeply connected to the place in which it unfolds.
Story and Emotion
Oniro follows a young wolf cub who is separated from his mother after a forest fire. Throughout his journey, he encounters other inhabitants of the forest, faces a series of challenges, and gradually learns to find his own place.
To express this evolution, Normal created nine visual scenes accompanying key moments in the story. Each sequence was designed to extend the emotions envisioned by Michel Lemieux while revealing the landscape in a new light, sometimes real, sometimes dreamlike.
In one scene, the forest gradually comes back to life after the fire. A young sapling emerges from the scarred earth, followed by roots, plants, and insects. Through 3D animation, the natural cycle unfolds before the audience until the forest blossoms once again with thriving biodiversity.
Through these transformations, nature becomes a reflection of Oniro’s own journey, his fears, his discoveries, and his passage into a new stage of life.
The Experience
Creating Oniro’s visual content involved combining multiple techniques and image sources. Some sequences were filmed directly at Parc Omega, while others were created in 3D or developed using artificial intelligence tools.
The challenge was not simply to bring these different approaches together, but to give them a consistent visual and narrative language so that they would feel as though they belonged to the same world.
This exploration continued through the integration of the content into the site itself. Unlike a traditional screen, natural surfaces are irregular, organic, and constantly changing. Each scene therefore had to be designed around its environment, allowing the imagery to interact with the textures, depth, and forms of the landscape.
Guided by Michel Lemieux’s desire to create an experience driven above all by emotion, our team used technology as a tool in service of the story. The forest is no longer simply the setting for Oniro. It becomes the very fabric of his imagination.