On December 11, 2016, the team at Salvail et Co. produced a special TV program called Montréal Lights Up. Broadcast simultaneously on the Radio-Canada, Télé-Québec, TVA and V networks, Montréal Lights Up officially launched festivities to celebrate Montreal’s 375th anniversary. This special 90-minute program featured brilliant comedic and musical performances by some of the biggest talents in Quebec. Montreal was positioned as creative, modern, cutting edge and inclusive. A city that could bring together so many artists to celebrate the vibrancy of Montreal on four TV stations.
Normal’s mandate was to create the visual concept, scenography and video content for this TV program. We are so proud to have participated in this event that spotlighted the city we love so much.